On Marketing (and Everything Else!):
• When following beats being first
• The hidden costs of DTC
• Shopping vs. buying
• Assessment and prep, the upfront work
• Features, benefits, value, (and buying behavior)
– Buzzword Density
– Critics as Media
– J&J’s New Logo
– Emergent Phenomena, Self-Organization in Marketing
We discuss add-on marketing (ice cream cones), tie-in marketing (Nike-Tiffany campaign) and the risks of “rebranding”, and then marketing as a science, and the use of AI in marketing given all the new advances.
Acupuncture for “ED”?! Yes, it’s a thing and a case study in this episode. How do you position and message and demand-gen for it? Let’s not lose touch with why marketing is needed. And AMA’s definition marketing wants to be taken apart.
Why some companies thrive during recession, or pandemic, or when the going gets tough. The misguided nature of worker productivity score/software. And touching on Ethics of Marketing, a topic we will come back to in future episodes.
A lot has changed in HPC and a lot has changed in marketing. What should smart organizations do to improve their market presence? We discuss this with special guest and “SC Perennial” Mike Bernhardt.
Time to discuss pricing in B2B and B2C and the many parameters that go into it. But first: what happens when a want ad demands so many skills and qualifications that nobody would qualify?
Doug and Shahin start with what it takes to go viral and whether it is worth the cost if it doesn’t happen organically. The main topic is the four Ps of marketing and a discussion of product and place in B2B and B2C. Give it a listen and let us know what you think.
Topics today center around the cost and complexity of marketing, hiring marketing talent, and the unique challenges that CMOs face within the C-Suite. Fun times as usual!
An in-depth discussion with a panel of experts, this time about the sales cycle, marketing funnel, and customer journey.
Businesses want to be data-driven because data can provide insight. But bad data does not. So how do we make sure the data is useful? Join an all-star cast for this important discussion. Topics include: Why do you need metrics if your instincts are so good? What needs untangling? What does it cost to measure marketing data? What are the pitfalls in interpretation of data? Metrics and complexity
“Another insightful discussion. Alastair’s book is a must read!”
Watch the video of a meetup discussing the alignment between marketing and finance, a topic that is critically important but doesn’t get enough coverage. Topics include the role of marketing, how a CFO views marketing, metrics, attribution, mix, etc.
Here at OrionX.net, our research agenda is driven by the latest developments in technology. We are also fortunate to work with many tech leaders in nearly every part of the “stack”, from chips to apps, who are driving the development of such technologies. In recent years, we have had projects in Cryptocurrencies, IoT, AI, Cybersecurity, […]
Competitive analysis (competitive intelligence) is critically important for strategy, planning, and sales support. But it should also permeate an organization’s DNA, preserve high ethical standards, and deliver high quality content. Competitive awareness is like security awareness or commitment to quality – it’s the duty of everyone in the organization. This is what we call a […]
“Just how big a market is this?” If you are an entrepreneur raising money or a seasoned product manager, or a CEO planning on an IPO, someone is going to ask you that question and you need to be well prepared with the answer. Market sizing is an important and common requirement. It is an […]
We are excited to announce 8 new packaged solutions designed to address several common requirements. Here’s a link to the press release we issued today. One way to see OrionX is as a partner that can help you with content, context, and dissemination. OrionX Strategy can create the right content because it conducts deep analysis […]
The world of quantum computing frequently seems as bizarre as the alternate realities created in Lewis Carroll’s masterpieces “Alice’s Adventures in Wonderland” and “Through the Looking-Glass”. Carroll (Charles Lutwidge Dodgson) was a well-respected mathematician and logician in addition to being a photographer and enigmatic author. Has quantum computing’s time actually come or are we just […]
The IT industry is arguably going through its biggest transformation since the introduction of the IBM PC in the early 1980s, and a cloud service based approach is the likely destination for most enterprise workloads. On August 26th and 27th Mirantis hosted the “second annual” OpenStack Silicon Valley event at the Computer History Museum in […]
The TV series Mad Men was a smashing success, and it offered many teachable moments in marketing. If you have not seen it, here is a quick intro: Mad Men (as in, Madison Ave men) is the story of an ad exec in the 50s-60s. The lead character is Don Draper who is a partner […]
Welcome to Orion and OrionX.net! When we formed Orion Marketing more than 6 years ago, our vision was to offer a technology marketing capability that would cover the entire spectrum from the board room to customer programs. We anticipated that marketing as a function would be transformed in significant ways: more technology, more data, more […]
As some of you know, I’m a visual learner. Point being, I LOVE infographics! A few years ago, my colleague wrote a short blog about Infographics for Beginners. But a lot has changed online and I’d like to give a walkthrough of all the cool new tools available if you need to convey lots of […]
As you set your marketing strategies, take a look at the full slide deck that covers 14 of our “Big Rules of Marketing”, available on SlideShare. Some of our clients have used this in their off-site/planning/leadership meetings. We’d be available to present it at such meetings and tell the stories that go with each one. […]
When do you think people are most likely to fill out an online survey? Weekdays or weekends? Early morning or late afternoon? Knowing when people are most likely to take the time to fill out a survey can help you determine when to launch your survey. Here’s what SurveyMonkey discovered in terms of best day […]
Large, abstract numbers have always mystified me. For example, $25 billion sounds like a lot, but it’s beyond my range of comprehension. Now you can use Dictionary of Numbers, a new Google Chrome extension to make sense of numbers. This can be really helpful for marketeers! I typed in $25 billion and got these results: […]
A simple trip to the grocery store will show us the overwhelming choices we face each day. When I enter the supermarket, there are more than 38,000 different items to choose from. I can choose from 10 different kinds of oatmeal alone! In most industries, brands have grown in number to mind-boggling complexity. So how […]
I’m a visual person, so I appreciate when information is conveyed via pictures. Infographics are very popular these days and I wanted to create an infographic for one of our clients: Curriki, an educational non-profit that provides free K-12 classroom resources for teachers, parents and students. There are several free tools to create infographics like […]
Anyone who knows me knows that I’m obsessed with food. A while back, I was listening to a weekend radio show that featured Food Maven Joyce Goldstein. She was describing a celebrated pastry chef who spent hours and hours making an elaborate dessert that used all sorts of gadgets – a huge slicer, a dehydrator, gellan […]
If you’re a screenwriter, you need to successfully pitch your idea for a new film or TV show to Hollywood producers. Likewise, if you’re a start-up, you need to sell your idea using an original and compelling pitch. “Good in a room” is a Hollywood term referring to creative people who are experts at pitching […]
Marketing without strategy is like throwing mud against a wall and seeing what sticks. Strategy brings focus and focus drives execution and execution delivers results with improved marketing ROI. We have all worked on marketing programs without a clear strategy or vision consequently the results have been poor and the fix has frequently been to […]
We’re all familiar with stories – they’re the tales you tell upon returning from a trek in Costa Rica, or the chilling story you tell your teenager about the perils of drinking and driving. But how do you tell a business story? Even in business, we tend to understand things better when they’re presented in […]