Mktg_Podcast-34: Self Organization, J&J’s New Logo, Critics as Media, Buzzwords
– Buzzword Density
– Critics as Media
– J&J’s New Logo
– Emergent Phenomena, Self-Organization in Marketing
Branding
Mktg_Podcast-23: AI in Marketing, Tie-ins, Add-ons, Science of
We discuss add-on marketing (ice cream cones), tie-in marketing (Nike-Tiffany campaign) and the risks of “rebranding”, and then marketing as a science, and the use of AI in marketing given all the new advances.
Mktg_Podcast-21: Barbie, ChatGPT, HBS Product v. Financial Engineering
Barbie-the-movie was announced and it is a big, and so-far effective, move. ChatGPT exceeded expectations, impressed, disappointed, scared, all at the same time. Impression data and the role of CMO. And Harvard Business School and product innovation vs. financial engineering.
Mktg_Podcast-19: Rebranding Office, Low-Margin M&A, Brand Loyalty
Microsoft Office has become Microsoft 365. Retail mergers are interesting because it’s a competitive low margin business. Buying vs. shopping maps well to online vs. in-store. Meat alternatives is tough market. And a big discussion on brand loyalty.
Mktg_Podcast-5: Logos, Verbal Real Estate, Employment Marketing, Cost of Metrics
A lively discussion about 1) the most effective logos, branding and strategy, and the importance of verbal real estate; 2) recruitment marketing and how employee/employer dynamics are shifting; and 3) the high cost of metrics and how projects can turn into products.