Competitive Intelligence: Intelligence to Action
In part three of this webinar series, you will learn the basic principles of how to turn competitive data/research into actionable sales resources. Watch the recording now.
Human Marketing
Competitive Intelligence: Organization to Intelligence
Collecting and transforming data into actionable competitive intelligence (CI) is a difficult phase of CI, so having a few proven processes can really help. In this part, you will learn analytical methods to scrutinize the raw data along with the ability to synthesize this data into a relevant and compelling narrative.
Watch the recording now.
Customer Sentiment Surveys: The Power of Knowing
OrionX survey expert Dan Olds discusses how survey-based research can help you get a deeper understanding of your markets and customers, and how to design, analyze, and interpret the information. If you’ve ever wanted to know what your customers are thinking or how big your market is, then periodic surveys are for you.
Competitive Intelligence: Strategy to Organization
In part one of this webinar series, we show you how to navigate organizational issues to build a trusted Competitive Intelligence function. We discuss various organizational models, key competitive processes, and the big rules that govern a successful effort.
Build and Strengthen Your Online Community
A healthy online community is critical for a successful marketing strategy during this time of transformation. But, how do you build, grow, and engage community in an age of physical distancing? In this OrionX webinar, Celia Chase and special guest Linda Crowe of IBM share best practices for creating a thriving community.
How to Create a Podcast Series
Continuing with our Human Marketing series of webinars, we cover podcasts, an important part of the marketing mix. Join Dan Olds and Shahin Khan on this on-demand webinar to hear what they’ve learned about effective podcasting after 500+ episodes and thousands of listeners.
Coronavirus and its Impact on Marketing
As face-to-face activities disappear, digital marketing must become more human. In this webinar we discuss how human-scale challenges demand human-centric solutions, why a “Human Marketing” approach will be the norm, and four actions you can take now to make sure your marketing remains effective.