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Competitive Intelligence: Intelligence to Action

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The third part of the webinar series on Competitive Intelligence is now available as a video.

  1. Strategy to Organization: Structure and Big Rules
  2. Organization to Intelligence: Analysis and Synthesis
  3. Intelligence to Action: Sales Enablement

In part three of this webinar series, you will learn the basic principles of how to turn competitive data/research into actionable sales resources (e.g., Beat Sheets, Sales Playbooks, competitive customer wins, etc.) You will also learn best practices for how to organize, maintain and provide access to competitive material—all based on our 20+ years of experience building competitive intelligence functions for tech companies.

Webinar:  please watch the recording.

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Competitive Intelligence: Organization to Intelligence

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Register to Attend

The second part of the webinar series on Competitive Intelligence is now available as a video.

  1. Strategy to Organization: Structure and Big Rules
  2. Organization to Intelligence: Analysis and Synthesis
  3. Intelligence to Action: Sales Enablement

In part two, we look at techniques to collect and transform data into useful, actionable competitive intelligence (CI). This involves analytical methods to scrutinize the raw data along with the ability to synthesize this data into a relevant and compelling customer story. This is a difficult phase of CI so having a few proven processes can really help.

Webinar: watch the video now.

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Customer Sentiment Surveys: The Power of Knowing

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Our next webinar is focused on surveys. OrionX survey expert Dan Olds discusses how survey-based research can help you get a deeper understanding of your markets and customers, and how to design, analyze, interpret, and visualize the information.

The right survey can pinpoint opportunities in your market, validate or challenge your approach, uncover market trends, or give your marketing team valuable original content.

If you’ve ever wanted to know what your customers, and potential customers, are thinking, how they regard your products, or how big your potential market is, then you should be running periodic surveys.

Live Webinar: Tuesday, July 28, 2020, at 11:00am Pacific/2pm Eastern.
Register here: Customer Sentiment Surveys: The Power of Knowing, Not Assuming

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Competitive Intelligence: Strategy to Organization

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Register to View Now

Please join us for a three part webinar series on Competitive Intelligence.

  1. Strategy to Organization: Structure and Big Rules
  2. Organization to Intelligence: Analysis and Synthesis
  3. Intelligence to Action: Sales Enablement

In part one, we show you how to navigate organizational issues to build a trusted Competitive Intelligence function. We discuss various organizational models, key competitive processes, and the big rules that govern a successful effort.

On-Demand Webinar:  Competitive Intelligence: Strategy to Organization
Live Webinar Held: Tuesday, June 30, 2020, at 11:00am Pacific/2pm Eastern.

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Build and Strengthen Your Online Community

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A healthy online community is critical for a successful marketing strategy during this time of transformation. But, how do you build, grow, and engage community in an age of physical distancing? 

In this OrionX webinar, Celia Chase and special guest Linda Crowe of IBM share best practices for creating a thriving community.

On-Demand Webinar: Join the conversation

Live Webinar Held: Thursday, May 28, 2020, at 11:00am Pacific

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How to Create a Podcast Series

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Continuing with our Human Marketing series of webinars, we cover podcasts, an important part of the marketing mix. Join Dan Olds and Shahin Khan on this on-demand webinar to hear what they’ve learned about effective podcasting after 500+ episodes and thousands of listeners.

From radio theater to news programs, and from training the channel to doing deep dives on tech, they’ve probably done it all and tried a lot of the tools and services out there.

You will learn what is involved in the design and delivery of a great podcast, how to go about it when everyone is sheltering in place, and 6 steps that make it all manageable and a fun part of your Human Marketing.

We are working with our clients on their Human Marketing plans and would be happy to discuss yours, formally or informally. Just let us know.

On-Demand Webinar: How to Create a Popdcast Series 

Live Webinar Held: Thursday, April 30th, 11am pacific

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Coronavirus and its Impact on Marketing

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The Coronavirus has changed our lives in ways that we’ve never experienced. Face-to-face activities are disappearing, and digital marketing isn’t just a nice-to-have. Instead, it has to pick up this slack, replace the in-person connection and become more human. As the industry reacts to these confusing times, marketing must also respond  — thoughtfully. We think this human-scale challenge demands a human-centric solution.

In the webinar, Marketing in the Age of Coronavirus: 4 Actions to Take Now, Dan Olds, Shahin Khan and I discuss how a new, Human Marketing approach is required in these times of flux. This is the time to be true to your brand promise and purpose, to strengthen your community, and to humanize your business. Listen in as we unwrap our recommendations and show you how to implement Human Marketing.

Specifically, we cover the three pillars of Human Marketing and the way to secure the resources necessary to implement it:

  1. Nurture Your Relationship
  2. Humanize Your Digital
  3. Cultivate Your Community

Is your marketing approach different now? Are you providing more visibility into your company culture and personality to connect with others – and is it working? Share your thoughts and ideas below to continue the discussion.

We are working with our clients on their Human Marketing plans and would be happy to discuss yours, formally or informally. Just let us know.

On-Demand Webinar: Marketing in the Age of Coronavirus: 4 Actions to Take Now

Live Webinar Held: Thursday, March 24th, 11am pacific