Here at OrionX.net, our research agenda is driven by the latest developments in technology. We are also fortunate to work with many tech leaders in nearly every part of the “stack”, from chips to apps, who are driving the development of such technologies. In recent years, we have had projects in Cryptocurrencies, IoT, AI, Cybersecurity, […]
We are excited to announce 8 new packaged solutions designed to address several common requirements. Here’s a link to the press release we issued today. One way to see OrionX is as a partner that can help you with content, context, and dissemination. OrionX Strategy can create the right content because it conducts deep analysis […]
Welcome to Orion and OrionX.net! When we formed Orion Marketing more than 6 years ago, our vision was to offer a technology marketing capability that would cover the entire spectrum from the board room to customer programs. We anticipated that marketing as a function would be transformed in significant ways: more technology, more data, more […]
As some of you know, I’m a visual learner. Point being, I LOVE infographics! A few years ago, my colleague wrote a short blog about Infographics for Beginners. But a lot has changed online and I’d like to give a walkthrough of all the cool new tools available if you need to convey lots of […]
If you’re a Page Admin for a Facebook brand page, have you noticed lower reach and engagement numbers lately? Facebook changed its Edgerank algorithm on September 20, and Edgerank Checker published a blog and calculated that pages lost approximately 6.5% of their reach after the 20th. We’ve seen a slight decline in Reach with the […]
I just attended another seminar by Mari Smith and was reminded of this helpful cheat sheet for social media images from Luna Metrics. If you’ve experimented with trying to correctly size Facebook Cover images, for example, this guide will save you time by giving exact dimensions. For example, for Facebook: Cover: 851 x 315 Apps: […]
Whether it’s Twitter or YouTube, social media tools allow businesses to instantly publish to the world and share information broadly. So do we still need to use wire services to distribute our news? The short answer is yes, since distributing press releases over the wire will index your news on major search engines like Google, […]
A simple trip to the grocery store will show us the overwhelming choices we face each day. When I enter the supermarket, there are more than 38,000 different items to choose from. I can choose from 10 different kinds of oatmeal alone! In most industries, brands have grown in number to mind-boggling complexity. So how […]
We’re all familiar with stories – they’re the tales you tell upon returning from a trek in Costa Rica, or the chilling story you tell your teenager about the perils of drinking and driving. But how do you tell a business story? Even in business, we tend to understand things better when they’re presented in […]