“Another insightful discussion. Alastair’s book is a must read!”
Watch the video of a meetup discussing the alignment between marketing and finance, a topic that is critically important but doesn’t get enough coverage. Topics include the role of marketing, how a CFO views marketing, metrics, attribution, mix, etc.
Panelists include Alastair Thomson, Finance Director and CFO and author of the book Cash Flow Surge, Mike Douglas (Independent Advisor, former VP GTM at Nvidia), Doug Garnett (President Protonik), and Shahin Khan (OrionX).
Join the OrionX Enterprise Marketing Meetup Group to share insights about the challenges and successes in marketing to the enterprise, and all aspects of B2B marketing.