Experienced. Hands on.
Positioning & Messaging
Strategy & Positioning
Shahin Khan analyses technologies, policies, and marketing strategies that define the Information Age.
This includes IoT, 5G, HPC/AI, Cryptocurrencies, and Quantum-based solutions. These are the top 5 technologies that enable Digital Transformation (DX). Every organization must understand them, in one place, because success depends on it. Otherwise, they become buzzwords that cost a lot but won’t move the needle.
He uses this work to help OrionX position, launch, and generate demand for companies and products in a way that is authentic, competitively strong, practical, and effective. You can see some of this thinking in Shahin’s presentations on SlideShare and in the reports/webinars on OrionX.net.
Shahin serves on the board of directors of Wizmo (SaaS) and Massively Parallel Technologies (code modernization) and is an advisor to CollabWorks (future of work). Shahin is co-host of hit podcasts OrionX Download (“Big Ideas, Simplified”) and RadioFreeHPC (“Car Talk of supercomputing”). He founded StartupHPC, a grass roots community for STEM-inspired entrepreneurs, and manages Enterprise-IoT and Stanford-Blockchain meetups.
He has been CMO at Afero (IoT), Avni (multi-cloud), DriveScale (composable infrastructure), 3Leaf Systems (memory fabric), ScaleArc (database infrastructure), EFI (print technologies), and Azul (Java systems). He was VP of Corporate Development, Intellectual Property, and Marketing at Silicon Graphics and served in executive positions at Sun Microsystems, including VP/GM of the HPC and Visualization products, Chief Competitive Officer, and VP of Product Marketing & Planning. Shahin lived in the UK to lead European Marketing for FPS Computing before its acquisition by Cray Research. He started his career as a computational scientist and software engineer at IBM/National Foundation for Cancer Research.
Shahin is a graduate of The Hun School of Princeton and Cornell University with Bachelor of Science and Master of Engineering degrees. He is a frequent speaker and has been quoted or featured in the media including in the Wall Street Journal, San Jose Mercury News, Wired, BusinessWeek, InformationWeek, The Register, Enterprise AI, CRN, Voice & Data, and CNet.
Cindee Mock combines business aptitude with a passion for writing and is a published author in several media outlets, including Harvard Business Review. She is an energetic and resourceful thinker with exceptional positioning/messaging, communications and executive communications skills.
Cindee specializes in transforming complex topics into customer-focused “stories” that help shorten the sales cycle. Realizing that customers have choice, she also stresses the importance of fully understanding the competitive landscape in order to best position, market and sell vis à vis the competition.
Cindee is a self-starter who enjoys fast pace and favors a hands-on, practical approach. Previously, Cindee held several senior director-level positions at Sun Microsystems, including Message & Evidence Marketing, as well as Worldwide Launch Marketing, Competitive Intelligence, and Sun Laboratories Marketing. Prior to Sun, Cindee worked at two high technology PR agencies and had the opportunity to work with a diverse set of companies ranging from technology start-ups to Fortune-500 enterprises.
Cindee holds a Bachelor of Arts in International Studies from the University of California at Berkeley.
Having served in multiple marketing functions, Celia is a highly flexible leader with a breadth of experience from strategy to demand generation to communications. With a can-do style, she’s focused on finding innovative solutions that drive results.
As the VP of Marketing for Global Rescue, she was responsible for driving growth and overseeing the marketing department that covered B2B, B2B2C and B2C product lines. During her tenure, she built a successful partner program across multiple verticals, developed brand standards to ensure compliance across all marketing and communications channels and revamped content marketing to optimize digital properties.
Celia thrives on building and managing high-performing teams. Working closely to unify sales and marketing, she has successfully rolled out multiple marketing automation and CRM programs. As a Director of Field Marketing at Oracle, she drove both digital and offline marketing campaigns to generate sales leads and build pipeline revenue.
She brings years of experience in the technology industry with positions up to the director level at Oracle and Sun Microsystems, in North America Marketing, Global Campaigns, Enterprise Server Marketing, Message & Evidence Marketing, Competitive Intelligence and Product Marketing. In these roles, she has covered both global and regional business lines. At OrionX, Celia has developed demand generation and marketing programs for companies from start-ups to Fortune 500.
She holds a Masters in Business Administration from the Tuck School of Business at Dartmouth College and a Bachelor’s degree in International Economies and Rhetoric from UC Berkeley.
Stephen Perrenod is a recognized public speaker, energetic blogger on IT and science issues, and a published author of two well-received books on cosmology and extragalactic astronomy.
He possesses expert knowledge in key market sectors for enterprise computing including Cloud Computing, Big Data, IoT, Deep Learning, and HPC. At OrionX he has worked with Fortune 500 companies, SMEs and startups to develop and enhance their business strategies and extend their market initiatives in each of these areas, and in enterprise computing generally.
He has held a variety of senior sales and marketing positions at Cray, SGI, and Sun Microsystems, as well as for two startup companies. In these roles he has been responsible for business segments in the Americas, Europe and Asia-Pacific. At Sun Microsystems he doubled the HPC business for the Asia-Pacific region within a 3 year period.
He holds a bachelor’s degree in physics from MIT and a masters and Ph.D. in astronomy from Harvard University.
Laura is an experienced marketing consultant who has a fascination with the intersection of creativity and technology. She has experience with creating PR & social media campaigns, web design & implementation, content creation, and event management. She also has a background in film production, crowdfunding, blogging and podcast creation.
Prior to working with OrionX, Laura worked as an independent consultant for many years, and was a Social Media Manager at CA Technologies and Healthline Networks. She has written for Backstage, Ideaing, and is the Assistant Editor-in-Chief of Ms. in the Biz. She is an alumna of New York University’s Tisch School of the Arts.
An authority on technology trends and customer sentiment, Dan Olds is a frequently quoted expert in industry and business publications such as The Wall Street Journal, Bloomberg News, Computerworld, eWeek, CIO, and PCWorld.
In addition to server, storage, and network technologies, Dan closely follows the Big Data, Cloud, and HPC markets. He writes the HPC Blog on The Register, co-hosts the popular Radio Free HPC podcast, and is the go-to person for the coverage and analysis of the supercomputing industry’s Student Cluster Challenge.
Dan brings to OrionX his years of experience as founder and principal analyst at Gabriel Consulting Group (GCG), a boutique IT research and consulting firm whose activities are now part of the OrionX offerings.
Dan began his career at Sequent Computer, an early pioneer in highly scalable business systems. He was the inaugural lead for the successful server consolidation program at Sun Microsystems, and was at IBM in the strategically important mainframe and Power systems groups. He is a graduate of the University of Chicago Booth School of Business with a focus on finance and marketing.
Steve Campbell brings a unique blend of expertise to this industry. He has held senior VP positions in Product Management and Product Marketing responsible for all company marketing for HPC and Enterprise vendors.
Steve was most recently Vice President of Marketing and Solutions of the Hitachi Server Group. Previously, Steve served as VP of Marketing at Sun Microsystems Enterprise Systems Products Group responsible for the mid-range and high-end Sun Fire and Sun Enterprise servers. He was executive sponsor for several high profile customers in Asia and was also responsible for Sun’s High-Performance Computing initiatives and the Data Center Insight Programs leading solution programs for data center consolidation and mainframe migration.
Before joining Sun, Steve was a founding partner in a technology consulting company working with early stage technology and Internet start-ups helping to raise over $300M for clients. He also served on the boards of and as interim CEO/CMO of several early-stage technology companies. Steve was Vice President of Marketing at FPS Computing and held executive positions at Convex Computer Corporation and Scientific Computer Systems.