Mktg_Podcast-15: Lead Generation
Every company spends money on Lead Generation. How do you determine your marketing mix and then match it to the sales cycle and buying behavior? Lots of moving parts, and we go over many.
Demand Gen
New podcast for big ideas in tech
Here at OrionX.net, our research agenda is driven by the latest developments in technology. We are also fortunate to work with many tech leaders in nearly every part of the “stack”, from chips to apps, who are driving the development of such technologies. In recent years, we have had projects in Cryptocurrencies, IoT, AI, Cybersecurity, […]
OrionX: a New Model for Strategy, Marketing, PR
Welcome to Orion and OrionX.net! When we formed Orion Marketing more than 6 years ago, our vision was to offer a technology marketing capability that would cover the entire spectrum from the board room to customer programs. We anticipated that marketing as a function would be transformed in significant ways: more technology, more data, more […]
One Chart to Rule them all – Infographic Shootout Part 2
As some of you know, I’m a visual learner. Point being, I LOVE infographics! A few years ago, my colleague wrote a short blog about Infographics for Beginners. But a lot has changed online and I’d like to give a walkthrough of all the cool new tools available if you need to convey lots of […]
Best Time to Launch an Online Survey?
When do you think people are most likely to fill out an online survey? Weekdays or weekends? Early morning or late afternoon? Knowing when people are most likely to take the time to fill out a survey can help you determine when to launch your survey. Here’s what SurveyMonkey discovered in terms of best day […]
Get Your Website Analytics via Weekly Infographic!
There are many tools that help you easily create infographics (easel.ly, piktochart, venngage, among others). One of the tools we use, visual.ly, recently introduced its Google Analytics report which sends you a custom infographic of your website’s performance each week, including change in page views, time spent per visit, new vs. returning visitors and more! […]
Infographic: When is the Best Time to Send Email?
When is the best time of day to send an email blast? Check out this infographic from GetResponse. Here’s the bottom-line, per GetResponse: Emails have the best results within the 1st hour after delivery. This is when 23.63% of all emails are opened. But 24 hours after delivery, the average open rate is close to […]