We’re now sharing our webinar series on the OrionX YouTube channel. If you’ve ever wanted to know what your customers, and potential customers, are thinking, how they regard your products, or how big your potential market is, then you should be running periodic surveys. Surveys are the best way to discover the reality of your market without bias or conjecture.
The OrionX editorial team manages the content on this website.
“Fascinating, in-depth discussion, one of the best meetups I’ve attended!”
“What a fantastic conversation! Thank you so, so much for hosting this. As a novice marketer still in college, this was greatly beneficial.”
Watch the video below for a non-partisan panel discussion of the presidential elections purely from a marketing standpoint. Topics ranged from “what was each campaign’s value proposition” to “what marketing actions did each get right/wrong?” Featuring Mike Douglas (Independent Advisor, former VP GTM at Nvidia), Doug Garnett (President Protonik), and Shahin Khan (OrionX).
Join the OrionX Enterprise Marketing Meetup Group to share insights about the challenges and successes in marketing to the enterprise, and all aspects of B2B marketing.
OrionX is a team of industry analysts, marketing executives, and demand generation experts. With a stellar reputation in Silicon Valley, OrionX is known for its trusted counsel, command of market forces, technical depth, and original content.
We’re now sharing our webinar series on the OrionX YouTube channel, beginning with Build and Strengthen Your Online Community Now. A thriving online community is critical during this time of transformation. Learn how to build, grow, and engage your community in an age of physical distancing.
OrionX is a team of industry analysts, marketing executives, and demand generation experts. With a stellar reputation in Silicon Valley, OrionX is known for its trusted counsel, command of market forces, technical depth, and original content.
We’re now sharing our webinar series on the OrionX YouTube channel, beginning with How To: Creating a Podcast Series. Learn to create a successful podcast to engage your target market and promote your organization.
OrionX is a team of industry analysts, marketing executives, and demand generation experts. With a stellar reputation in Silicon Valley, OrionX is known for its trusted counsel, command of market forces, technical depth, and original content.
The third part of the webinar series on Competitive Intelligence is now available as a video.
In part three of this webinar series, you will learn the basic principles of how to turn competitive data/research into actionable sales resources (e.g., Beat Sheets, Sales Playbooks, competitive customer wins, etc.) You will also learn best practices for how to organize, maintain and provide access to competitive material—all based on our 20+ years of experience building competitive intelligence functions for tech companies.
Webinar: please watch the recording.
The second part of the webinar series on Competitive Intelligence is now available as a video.
In part two, we look at techniques to collect and transform data into useful, actionable competitive intelligence (CI). This involves analytical methods to scrutinize the raw data along with the ability to synthesize this data into a relevant and compelling customer story. This is a difficult phase of CI so having a few proven processes can really help.
Webinar: watch the video now.
The OrionX editorial team manages the content on this website.
Our next webinar is focused on surveys. OrionX survey expert Dan Olds discusses how survey-based research can help you get a deeper understanding of your markets and customers, and how to design, analyze, interpret, and visualize the information.
The right survey can pinpoint opportunities in your market, validate or challenge your approach, uncover market trends, or give your marketing team valuable original content.
If you’ve ever wanted to know what your customers, and potential customers, are thinking, how they regard your products, or how big your potential market is, then you should be running periodic surveys.
Live Webinar: Tuesday, July 28, 2020, at 11:00am Pacific/2pm Eastern.
Register here: Customer Sentiment Surveys: The Power of Knowing, Not Assuming
OrionX is a team of industry analysts, marketing executives, and demand generation experts. With a stellar reputation in Silicon Valley, OrionX is known for its trusted counsel, command of market forces, technical depth, and original content.
Please join us for a three part webinar series on Competitive Intelligence.
In part one, we show you how to navigate organizational issues to build a trusted Competitive Intelligence function. We discuss various organizational models, key competitive processes, and the big rules that govern a successful effort.
On-Demand Webinar: Competitive Intelligence: Strategy to Organization
Live Webinar Held: Tuesday, June 30, 2020, at 11:00am Pacific/2pm Eastern.
OrionX is a team of industry analysts, marketing executives, and demand generation experts. With a stellar reputation in Silicon Valley, OrionX is known for its trusted counsel, command of market forces, technical depth, and original content.
A healthy online community is critical for a successful marketing strategy during this time of transformation. But, how do you build, grow, and engage community in an age of physical distancing?
In this OrionX webinar, Celia Chase and special guest Linda Crowe of IBM share best practices for creating a thriving community.
On-Demand Webinar: Join the conversation
Live Webinar Held: Thursday, May 28, 2020, at 11:00am Pacific
OrionX is a team of industry analysts, marketing executives, and demand generation experts. With a stellar reputation in Silicon Valley, OrionX is known for its trusted counsel, command of market forces, technical depth, and original content.
Continuing with our Human Marketing series of webinars, we cover podcasts, an important part of the marketing mix. Join Dan Olds and Shahin Khan on this on-demand webinar to hear what they’ve learned about effective podcasting after 500+ episodes and thousands of listeners.
From radio theater to news programs, and from training the channel to doing deep dives on tech, they’ve probably done it all and tried a lot of the tools and services out there.
You will learn what is involved in the design and delivery of a great podcast, how to go about it when everyone is sheltering in place, and 6 steps that make it all manageable and a fun part of your Human Marketing.
We are working with our clients on their Human Marketing plans and would be happy to discuss yours, formally or informally. Just let us know.
On-Demand Webinar: How to Create a Popdcast Series
Live Webinar Held: Thursday, April 30th, 11am pacific
OrionX is a team of industry analysts, marketing executives, and demand generation experts. With a stellar reputation in Silicon Valley, OrionX is known for its trusted counsel, command of market forces, technical depth, and original content.
The Coronavirus has changed our lives in ways that we’ve never experienced. Face-to-face activities are disappearing, and digital marketing isn’t just a nice-to-have. Instead, it has to pick up this slack, replace the in-person connection and become more human. As the industry reacts to these confusing times, marketing must also respond — thoughtfully. We think this human-scale challenge demands a human-centric solution.
In the webinar, Marketing in the Age of Coronavirus: 4 Actions to Take Now, Dan Olds, Shahin Khan and I discuss how a new, Human Marketing approach is required in these times of flux. This is the time to be true to your brand promise and purpose, to strengthen your community, and to humanize your business. Listen in as we unwrap our recommendations and show you how to implement Human Marketing.
Specifically, we cover the three pillars of Human Marketing and the way to secure the resources necessary to implement it:
Is your marketing approach different now? Are you providing more visibility into your company culture and personality to connect with others – and is it working? Share your thoughts and ideas below to continue the discussion.
We are working with our clients on their Human Marketing plans and would be happy to discuss yours, formally or informally. Just let us know.
On-Demand Webinar: Marketing in the Age of Coronavirus: 4 Actions to Take Now
Live Webinar Held: Thursday, March 24th, 11am pacific
Celia is a highly flexible leader with a breadth of experience from strategy to demand generation to communications. With a can-do style, she’s focused on finding innovative solutions that drive results.