Customer Sentiment Surveys: The Power of Knowing, Not Assuming: If you’ve ever wanted to know what your customers, and potential customers, are thinking, how they regard your products, or how big your potential market is, then you should be running periodic surveys. Surveys are the best way to discover the reality of your market without bias or conjecture.
“Fascinating, in-depth discussion, one of the best meetups I’ve attended!”
“What a fantastic conversation! Thank you so, so much for hosting this. As a novice marketer still in college, this was greatly beneficial.”
An exciting non-partisan panel discusses the presidential elections purely from a marketing standpoint. Topics ranged from “what was each campaign’s value proposition?” to “what marketing actions did each get right/wrong?”
A thriving online community is critical during this time of transformation. Learn how to build, grow, and engage your community in an age of physical distancing.
How to create a successful podcast to engage your target market and promote your organization.
In part three of this webinar series, you will learn the basic principles of how to turn competitive data/research into actionable sales resources. Watch the recording now.
Collecting and transforming data into actionable competitive intelligence (CI) is a difficult phase of CI, so having a few proven processes can really help. In this part, you will learn analytical methods to scrutinize the raw data along with the ability to synthesize this data into a relevant and compelling narrative.
Watch the recording now.
OrionX survey expert Dan Olds discusses how survey-based research can help you get a deeper understanding of your markets and customers, and how to design, analyze, and interpret the information. If you’ve ever wanted to know what your customers are thinking or how big your market is, then periodic surveys are for you.
In part one of this webinar series, we show you how to navigate organizational issues to build a trusted Competitive Intelligence function. We discuss various organizational models, key competitive processes, and the big rules that govern a successful effort.
A healthy online community is critical for a successful marketing strategy during this time of transformation. But, how do you build, grow, and engage community in an age of physical distancing? In this OrionX webinar, Celia Chase and special guest Linda Crowe of IBM share best practices for creating a thriving community.
Continuing with our Human Marketing series of webinars, we cover podcasts, an important part of the marketing mix. Join Dan Olds and Shahin Khan on this on-demand webinar to hear what they’ve learned about effective podcasting after 500+ episodes and thousands of listeners.
As face-to-face activities disappear, digital marketing must become more human. In this webinar we discuss how human-scale challenges demand human-centric solutions, why a “Human Marketing” approach will be the norm, and four actions you can take now to make sure your marketing remains effective.