When do you think people are most likely to fill out an online survey? Weekdays or weekends? Early morning or late afternoon? Knowing when people are most likely to take the time to fill out a survey can help you determine when to launch your survey. Here’s what SurveyMonkey discovered in terms of best day […]
Large, abstract numbers have always mystified me. For example, $25 billion sounds like a lot, but it’s beyond my range of comprehension. Now you can use Dictionary of Numbers, a new Google Chrome extension to make sense of numbers. This can be really helpful for marketeers! I typed in $25 billion and got these results: […]
There are many tools that help you easily create infographics (easel.ly, piktochart, venngage, among others). One of the tools we use, visual.ly, recently introduced its Google Analytics report which sends you a custom infographic of your website’s performance each week, including change in page views, time spent per visit, new vs. returning visitors and more! […]
When is the best time of day to send an email blast? Check out this infographic from GetResponse. Here’s the bottom-line, per GetResponse: Emails have the best results within the 1st hour after delivery. This is when 23.63% of all emails are opened. But 24 hours after delivery, the average open rate is close to […]
If you’re a Page Admin for a Facebook brand page, have you noticed lower reach and engagement numbers lately? Facebook changed its Edgerank algorithm on September 20, and Edgerank Checker published a blog and calculated that pages lost approximately 6.5% of their reach after the 20th. We’ve seen a slight decline in Reach with the […]
I just attended another seminar by Mari Smith and was reminded of this helpful cheat sheet for social media images from Luna Metrics. If you’ve experimented with trying to correctly size Facebook Cover images, for example, this guide will save you time by giving exact dimensions. For example, for Facebook: Cover: 851 x 315 Apps: […]
Whether it’s Twitter or YouTube, social media tools allow businesses to instantly publish to the world and share information broadly. So do we still need to use wire services to distribute our news? The short answer is yes, since distributing press releases over the wire will index your news on major search engines like Google, […]
A simple trip to the grocery store will show us the overwhelming choices we face each day. When I enter the supermarket, there are more than 38,000 different items to choose from. I can choose from 10 different kinds of oatmeal alone! In most industries, brands have grown in number to mind-boggling complexity. So how […]
I’m a visual person, so I appreciate when information is conveyed via pictures. Infographics are very popular these days and I wanted to create an infographic for one of our clients: Curriki, an educational non-profit that provides free K-12 classroom resources for teachers, parents and students. There are several free tools to create infographics like […]
Anyone who knows me knows that I’m obsessed with food. A while back, I was listening to a weekend radio show that featured Food Maven Joyce Goldstein. She was describing a celebrated pastry chef who spent hours and hours making an elaborate dessert that used all sorts of gadgets – a huge slicer, a dehydrator, gellan […]
If you’re a screenwriter, you need to successfully pitch your idea for a new film or TV show to Hollywood producers. Likewise, if you’re a start-up, you need to sell your idea using an original and compelling pitch. “Good in a room” is a Hollywood term referring to creative people who are experts at pitching […]
We’re all familiar with stories – they’re the tales you tell upon returning from a trek in Costa Rica, or the chilling story you tell your teenager about the perils of drinking and driving. But how do you tell a business story? Even in business, we tend to understand things better when they’re presented in […]