Mktg_Podcast-1: Wordle, Peloton, TikTok, Competition
This episode covers Wordle (recorded before it got acquired), marketing rants on Twitter, Peloton, Competitive Advantage, TikTok, and why CMOs, like CIOs, are like radioactive material!
Competitive Intelligence
Competitive Intelligence Series
Watch the complete Competitive Intelligence Series from OrionX.net.
Competitive Intelligence: Intelligence to Action
In part three of this webinar series, you will learn the basic principles of how to turn competitive data/research into actionable sales resources. Watch the recording now.
Competitive Intelligence: Organization to Intelligence
Collecting and transforming data into actionable competitive intelligence (CI) is a difficult phase of CI, so having a few proven processes can really help. In this part, you will learn analytical methods to scrutinize the raw data along with the ability to synthesize this data into a relevant and compelling narrative.
Watch the recording now.
Competitive Analysis: Developing a Competitive Culture
Competitive analysis (competitive intelligence) is critically important for strategy, planning, and sales support. But it should also permeate an organization’s DNA, preserve high ethical standards, and deliver high quality content. Competitive awareness is like security awareness or commitment to quality – it’s the duty of everyone in the organization. This is what we call a […]