Mktg_Podcast-31: The Unicorn Barbie, Bad Ads, Complexity the book
– The unicorn Barbie
– Sequels v. One-Time Phenomenon v. Fresh New Material
– Bad Ads? Who’s to say?
– Complexity, the book Doug is writing
Advertising
Mktg_Podcast-26: In Search of Ethical Marketing
The Cart (cartoon) of the week is about mis-targeted ads despite all the data that online services have about their users. The challenges of Tupperware, the company that pioneered food storage containers, is next, and we end with a discussion of ethical marketing and a call for examples of successful and ethical marketing, as a counterbalance to too many stories where misbehavior is tolerated and even viewed as clever.
Mktg_Podcast-13: Advertising Effectiveness, Customer Testimonials
Doug points out a glaring gap in a report on advertising effectiveness, as we look for Product and Place in it! Next is customer references and testimonials in B2B and B2C and how to choreograph and manage them. Join us!
Mktg_Podcast-9: D2C Retail, Personalization Data, Startups and TV Advertising
Shahin and Doug discuss the value add of retail stores versus direct-to-consumer, personalization and the potential traps of using data in marketing, and television advertising by startups.
Mktg_Podcast-7: Gadgets, Advertising, Funnel, Insight
Episode 7 of the Marketing Podcast covers topics ranging from the usefulness of gadgets and “mean time to garage sale”, to advertising, marketing mix, and conversion factors in a funnel, and depth of knowledge.
New podcast for big ideas in tech
Here at OrionX.net, our research agenda is driven by the latest developments in technology. We are also fortunate to work with many tech leaders in nearly every part of the “stack”, from chips to apps, who are driving the development of such technologies. In recent years, we have had projects in Cryptocurrencies, IoT, AI, Cybersecurity, […]
Market Sizing
“Just how big a market is this?” If you are an entrepreneur raising money or a seasoned product manager, or a CEO planning on an IPO, someone is going to ask you that question and you need to be well prepared with the answer. Market sizing is an important and common requirement. It is an […]
Top 4 Marketing Lessons from Mad Men
The TV series Mad Men was a smashing success, and it offered many teachable moments in marketing. If you have not seen it, here is a quick intro: Mad Men (as in, Madison Ave men) is the story of an ad exec in the 50s-60s. The lead character is Don Draper who is a partner […]
OrionX: a New Model for Strategy, Marketing, PR
Welcome to Orion and OrionX.net! When we formed Orion Marketing more than 6 years ago, our vision was to offer a technology marketing capability that would cover the entire spectrum from the board room to customer programs. We anticipated that marketing as a function would be transformed in significant ways: more technology, more data, more […]