An in-depth discussion with a panel of experts, this time about the sales cycle, marketing funnel, and customer journey.
Businesses want to be data-driven because data can provide insight. But bad data does not. So how do we make sure the data is useful? Join an all-star cast for this important discussion. Topics include: Why do you need metrics if your instincts are so good? What needs untangling? What does it cost to measure marketing data? What are the pitfalls in interpretation of data? Metrics and complexity
“Another insightful discussion. Alastair’s book is a must read!”
Watch the video of a meetup discussing the alignment between marketing and finance, a topic that is critically important but doesn’t get enough coverage. Topics include the role of marketing, how a CFO views marketing, metrics, attribution, mix, etc.
In part one of this webinar series, we show you how to navigate organizational issues to build a trusted Competitive Intelligence function. We discuss various organizational models, key competitive processes, and the big rules that govern a successful effort.
A healthy online community is critical for a successful marketing strategy during this time of transformation. But, how do you build, grow, and engage community in an age of physical distancing? In this OrionX webinar, Celia Chase and special guest Linda Crowe of IBM share best practices for creating a thriving community.
Continuing with our Human Marketing series of webinars, we cover podcasts, an important part of the marketing mix. Join Dan Olds and Shahin Khan on this on-demand webinar to hear what they’ve learned about effective podcasting after 500+ episodes and thousands of listeners.
As face-to-face activities disappear, digital marketing must become more human. In this webinar we discuss how human-scale challenges demand human-centric solutions, why a “Human Marketing” approach will be the norm, and four actions you can take now to make sure your marketing remains effective.