Competitive Intelligence: Intelligence to Action

The third part of the webinar series on Competitive Intelligence is now available as a video.

  1. Strategy to Organization: Structure and Big Rules
  2. Organization to Intelligence: Analysis and Synthesis
  3. Intelligence to Action: Sales Enablement

In part three of this webinar series, you will learn the basic principles of how to turn competitive data/research into actionable sales resources (e.g., Beat Sheets, Sales Playbooks, competitive customer wins, etc.) You will also learn best practices for how to organize, maintain and provide access to competitive material—all based on our 20+ years of experience building competitive intelligence functions for tech companies.

Webinar:  please watch the recording.