Competitive Intelligence: Intelligence to Action

Please join us for the third part of the webinar series on Competitive Intelligence.

  1. Strategy to Organization: Structure and Big Rules
  2. Organization to Intelligence: Analysis and Synthesis
  3. Intelligence to Action: Sales Enablement

In part three of this webinar series, you will learn the basic principles of how to turn competitive data/research into actionable sales resources (e.g., Beat Sheets, Sales Playbooks, competitive customer wins, etc.) You will also learn best practices for how to organize, maintain and provide access to competitive material—all based on our 20+ years of experience building competitive intelligence functions for tech companies.

Webinar:  Competitive Intelligence: Intelligence to Action
When: Tuesday, September 29, 2020, at 12:00pm Pacific/3pm Eastern.