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Competitive Intelligence Series

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Competitive Intelligence Series

Part 1: Strategy to Organization

In part one of this webinar series, we show you how to navigate organizational issues to build a trusted Competitive Intelligence function. We discuss various organizational models, key competitive processes, and the big rules that govern a successful effort.

Part 2: Organization to Intelligence 

In part two of this webinar series, we look at techniques to collect and transform data into useful, actionable intelligence. This is where analytical methods prepare the ingredients but “synthetical” skills are required to transform those ingredients into the right position, a compelling competitive value proposition, and a sharp narrative.

Part 3: Intelligence to Action

In part three of this webinar series, you will learn the basic principles of how to turn competitive data/research into actionable sales resources (e.g., Beat Sheets, Sales Playbooks, competitive customer wins, etc.) You will also learn best practices for how to organize, maintain and provide access to competitive material—all based on our 20+ years of experience building competitive intelligence functions for tech companies.

 

 

Sales Cycle. Marketing Funnel. Customer Journey.

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Untangling Marketing Metrics

An in-depth discussion with a panel of experts, this time about the sales cycle, marketing funnel, and customer journey.

  • Is the sales funnel everything? Or is it obsolete?
  • What is the best way to formulate and visualize the sales process and why?
  • How do you translate the customer journey to systems and actions?

Reading list:

Panelists:

Samuel Brealey

Samuel is a marketing consultant, helping good businesses make more money by helping them focus on what matters most. Catch his sensible way of calling a spade a spade on Twitter!

James Hankins, Founder and Consulting Strategist at Vizer Consulting

James is a strategic leader with a command of modern marketing tools and record of commercial impact, which he combines with his broad and deep experience across multiple categories and some of the biggest brands in the world. He drove the emergence of Share of Search as a practical metric, and was named one of the “Change Makers” of the year 2020 by Marketing Week Magazine in the UK.

Doug Garnett, President Protonik

Doug specializes in understanding the nuances of customer values and buying behavior. He teaches marketing, is writing a book about complexity in business, and is a trusted advisor.

Shahin Khan, Partner, OrionX.net (Moderator)

Shahin tracks technologies, policies, and marketing practices that define the Information Age. He has been a (very technical) CMO in high tech for many years and has probably done every job in marketing personally, and a few outside of it.

 

Join the OrionX Enterprise Marketing Meetup Group to share insights about the challenges and successes in marketing to the enterprise, and all aspects of B2B marketing.

 

Marketing-Finance Alignment: So you want a bigger marketing budget!

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Marketing-Finance Alignment

“Another insightful discussion. Alastair’s book is a must read!”

Watch the video of a meetup discussing the alignment between marketing and finance, a topic that is critically important but doesn’t get enough coverage.  Topics include the role of marketing, how a CFO views marketing, metrics, attribution, mix, etc.

Panelists include Alastair Thomson,  Finance Director and CFO and author of the book Cash Flow Surge,  Mike Douglas (Independent Advisor, former VP GTM at Nvidia), Doug Garnett (President Protonik), and Shahin Khan (OrionX).

Join the OrionX Enterprise Marketing Meetup Group to share insights about the challenges and successes in marketing to the enterprise, and all aspects of B2B marketing.