We discuss add-on marketing (ice cream cones), tie-in marketing (Nike-Tiffany campaign) and the risks of “rebranding”, and then marketing as a science, and the use of AI in marketing given all the new advances.
Policy decisions to re-open the economy will be complex. They will also be politically influenced at a time when there is little room for error and decisions must be based on science and accurate data. This is not to say that we must ignore the unpredictabilities of our time. To the contrary, this is about preparedness and the ability to not just anticipate, but to respond to changes.