Competitive Intelligence Series
Competitive Intelligence Series
Part 1: Strategy to Organization
In part one of this webinar series, we show you how to navigate organizational issues to build a trusted Competitive Intelligence function. We discuss various organizational models, key competitive processes, and the big rules that govern a successful effort.
Part 2: Organization to Intelligence
In part two of this webinar series, we look at techniques to collect and transform data into useful, actionable intelligence. This is where analytical methods prepare the ingredients but “synthetical” skills are required to transform those ingredients into the right position, a compelling competitive value proposition, and a sharp narrative.
Part 3: Intelligence to Action
In part three of this webinar series, you will learn the basic principles of how to turn competitive data/research into actionable sales resources (e.g., Beat Sheets, Sales Playbooks, competitive customer wins, etc.) You will also learn best practices for how to organize, maintain and provide access to competitive material—all based on our 20+ years of experience building competitive intelligence functions for tech companies.
OrionX is a team of industry analysts, marketing executives, and demand generation experts. With a stellar reputation in Silicon Valley, OrionX is known for its trusted counsel, command of market forces, technical depth, and original content.