Mktg_Podcast-55: AI Layoffs, CMO Role
– AI: nagware, layoffs, uses
– CMO role: hard to fill? or mislabeled?
CMO
Mktg_Podcast-29: Social Media Wars, Crude Data, D2C
Cartoon of the weak is about bad marketing, alignment between CMO and CEO, social media wars, and Direct to Consumer (DTC) marketing. We end with Data-is-Oil and how crude data, like crude oil, must be refined and out to use before it has high value at smaller volume.
Mktg_Podcast-21: Barbie, ChatGPT, HBS Product v. Financial Engineering
Barbie-the-movie was announced and it is a big, and so-far effective, move. ChatGPT exceeded expectations, impressed, disappointed, scared, all at the same time. Impression data and the role of CMO. And Harvard Business School and product innovation vs. financial engineering.
Mktg_Podcast-20: Agency Payment Terms, The CMO Role
Physical events are back. Did you say 360-day payment terms? What do companies and candidates get wrong about the CMO role? And the minefield that is marketing data! Join us.
Mktg_Podcast-10: Cost, Complexity, Hiring, Succeeding
Topics today center around the cost and complexity of marketing, hiring marketing talent, and the unique challenges that CMOs face within the C-Suite. Fun times as usual!
Mktg_Podcast-1: Wordle, Peloton, TikTok, Competition
This episode covers Wordle (recorded before it got acquired), marketing rants on Twitter, Peloton, Competitive Advantage, TikTok, and why CMOs, like CIOs, are like radioactive material!