OrionX: a New Model for Strategy, Marketing, PR

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Welcome to Orion and OrionX.net!

When we formed Orion Marketing more than 6 years ago, our vision was to offer a technology marketing capability that would cover the entire spectrum from the board room to customer programs. We anticipated that marketing as a function would be transformed in significant ways: more technology, more data, more social, more blending of arts and sciences, more integrated with every other function, and ultimately more critical to the organization.

This required a new model.

If marketing was to be so important, it needed first to have a deeper understanding of global trends, business strategy, services, technologies, sales, human resources, law, finance, operations, and geographies.  That is a big task, but it is what it takes to begin to do great marketing.

So from the beginning, our focus has been on the new world of marketing. That means depth, breadth and quality. It means synthesis that must follow analysis to create great content. In short, it means everything that must be in place to “connect products to customers,” as our tagline said.

That was the right focus, and thanks to that and our wonderful customers, Orion Marketing grew, which enabled us to codify and hone our core marketing services.  We also started a systematic program to build additional capabilities.

Today, we are ready to launch a significant expansion of our services based on a few years of work.

We have developed, delivered, and are now formally launching two additional services: Strategy, and PR services. This expansion warrants a new brand that recognizes our heritage and points to a future of innovation and customer value in the digital era.

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OrionX continues the same unique model: bringing together business acumen, technical depth, insightful industry perspective, high quality work and counsel, and a natural focus on customer success.

Marketing has come a long way in the last decade. Just as companies have a well-practiced understanding of what it takes to build a great product, they now have a growing appreciation of why marketing is essential to their business and what it takes to do great marketing. They recognize that marketing is the glue at the center of the organization, and must have high quality content at its own center.  Nearly 25 years after Regis McKenna’s article in Harvard Business Review, finally Marketing is Everything!

As we embark on the next phase of this journey, we strive to continue to deserve your support, advice, participation, and business.

Thank you!

Shahin Khan
Shahin focuses on strategy, emerging technologies, positioning, and has been Interim CMO for several companies as part of OrionX engagements.

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