Mktg_Podcast-47: Thought Leadership, Nike’s New Ad, Starbucks’s New CEO
– Thought Leadership, Celebrity Culture
– Nike’s new ad: just win??
– Starbucks’s new CEO, digital channel
– Do you need all that data article by Alastair Thomson
– Thought Leadership, Celebrity Culture
– Nike’s new ad: just win??
– Starbucks’s new CEO, digital channel
– Do you need all that data article by Alastair Thomson
– Hitting the target
– Starbucks, Mobile Orders
– It’s Not the Data
– Private Internal Communications?
– Faking AI Projects
The Cart (cartoon) of the week is about data and instigates a big discussion about complexity of marketing data leading to a future when “Driverless Marketing” might become a reality. The noble goal of moving your brand towards more inclusivity did not work out as planned for Anheuser–Busch. We end with a discussion of quotes and memes that have their heart in the right place but are too sweeping for their own good and make it sound like “you had to be there”!