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Mktg_Podcast-29: Social Media Wars, Crude Data, D2C

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Cartoon of the weak is about bad marketing and so we have to discuss the role of marketing and the importance of alignment between CMO and CEO, then it’s the unfolding social media wars with Meta’s new Threads app and Twitter, and the complications that can arise from Direct to Consumer (DTC) marketing. We end with Data-is-Oil and how crude data, like crude oil, must be refined and out to use before it has high value at smaller volume.

 

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Mktg_Podcast-21: Barbie, ChatGPT, HBS Product v. Financial Engineering

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Barbie-the-movie was announced and it is a big, and so-far effective, move. It also offers such a rich set of marketing topics for discussion. Conversational AI, ChatGPT (Chat Generative Pre-trained Transformer) exceeded expectations at least for the first few interactions, impressed, disappointed, and scared, all at the same time while becoming a tool that marketing teams started testing and using immediately. A quote on impression data leads to a quick discussion again of the role of the CMO, while an old quote about Harvard Business School leads to product innovation vs. financial engineering.

 

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Mktg_Podcast-1: Wordle, Peloton, TikTok, Competition

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Wordle (recorded before it got acquired), marketing rants on Twitter, Peloton, Competitive Advantage, TikTok, and why CMOs are like radioactive material!

What started as a Marketing Meetup has now morphed into a 15-20 minute Mktg_Podcast.  Join Shahin Khan and Doug Garnett (and occasional guests) as they discuss news and happenings in the world of marketing, from the board room to customer programs. Give it a listen!