Big Ideas. Simplified.

Join the OrionX team and guests in lively discussions of Big Ideas in Tech, covering trends and products that can impact your investment decisions and change the technology options you consider.
HPC, AI
Join Shahin Khan and Doug Black, insideHPC’s editor-in-chief, in their weekly discussion of key technology trends that drive high performance computing and artificial intelligence.
Podcasts
@HPCpodcast-34: CXL, CHIPS Act
After several years of experimentation and various consortia, CXL is emerging as the standard for advanced functionality for fabric technologies. We also discuss some of the details of the CHIPS and Science Act that was recently passed in the US.
OrionX Download Podcast: Fintech Update, CryptoSuper500, CBDC, NFT, DeFi, Regulations
The OrionX Download podcast is back with a new episode on the latest in Fintech and Crypto with Shahin Khan and Stephen Perrenod. From Stephen’s newly released CryptoSuper500 report to the latest on CBDCs, NFTs, DeFi, and regulations, the team offers the same realistic perspective and analysis that have made previous episodes so popular.
@HPCpodcast-33: Equity-Diversity-Inclusion in HPC
Our special guest today is Melyssa Fratkin, Industrial Programs Director at the Texas Advanced Computing Center (TACC), who also co-chairs Texas Women in HPC with Carolyn Devany, Executive Chair at Data Vortex Technologies. Following her excellent talk at the Dell HPC Community meeting in Austin last week, we caught up with Melyssa to discuss the state of Equity, Diversity, and Inclusion in HPC and her recommendations on how to accelerate progress in this important area. We ask lots of questions and cover lots of topics, including why this is such a hard problem, the burden of being a pioneer, the impact of political environments and changing laws, how to post jobs that attract a diverse set of candidates, why you need support from the top and across the organization, and more. Join us!
Mktg_Podcast-13: Advertising Effectiveness, Customer Testimonials
Doug points out a glaring gap in a report on advertising effectiveness, as we look for Product and Place in it! Next is customer references and testimonials in B2B and B2C and how to choreograph and manage them. Join us!
@HPCpodcast-32: The Role of Marketing in HPC
One of the most recognized names in strategic marketing and communications in HPC, and an “SC Perennial“, special guest Mike Bernhardt joins Doug and Shahin to discuss the important role that the marketing function plays in HPC. A lot has changed in HPC and a lot has changed in marketing. What should smart organizations do to improve their market presence and build a loyal customer base?
@HPCpodcast-31: ASML Export Control, HPC Software Stack
Following reports that ASML is under diplomatic pressure to regulate the export of its fabrication equipment to China, we discuss market data, other suppliers of fab equipment, and a quick view of some of ASML’s own suppliers. Also covered are the differences between the approach to Exascale in China and the US based on recent research by Hyperion. We end the episode by setting up the vast universe that is the modern HPC software stack as we prepare to cover it systematically over several episodes. We welcome suggestions for guests who can shed light on the state of software in specific layers.
Mktg_Podcast-12: Pricing, and “So, you want to hire a super hero!”
Time to discuss pricing in B2B and B2C and the many parameters that go into it. But first: what happens when a want ad demands so many skills and qualifications that nobody would qualify?
@HPCpodcast-30: DOE RFI with Horst Simon, from System to Ecosystem
Following the Request for Information (RFI) issued last week by the DOE, we caught up with Dr. Horst Simon, Special Advisor to the Laboratory Director at Lawrence Berkeley National Laboratory (LBNL) and co-editor of the TOP500 list since 2000, to take us through how the DOE is gearing up to go beyond Exascale. A very insightful conversation touching on many aspects of what’s next!
Mktg_Podcast-11: Viral Marketing, The Four Ps: Product and Place
Doug and Shahin start with what it takes to go viral and whether it is worth the cost if it doesn’t happen organically. The main topic is the four Ps of marketing and a discussion of product and place in B2B and B2C. Give it a listen and let us know what you think.

Mktg_Podcast-14: Nudging, Growth Hacking, Ethics of Marketing
When does “nudging” becoming “nagging”? Behavioral science is on the case with studies (one is critiqued here), on how choice architecture and publication bias impact what works and when. We then move to “Growth Hacking”, discussing what it is and how dangerously close it gets to crossing ethical lines.