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Mktg-Podcast

Mktg_Podcast-056: AI, Complexity, Impact

– MadLibs of AI Cartoon by Marketoonist
– Update on Doug’s book on Complexity
– Look how much I saved, Alastair Thomson’s article
– Borrowing from the future
– Use of AI in weapons
– Software is sticky, AI is software

Mktg_Podcast-54: AI Fears, Starbucks

-Marketing is Everything podcast?
– What to do about AI, AI FOMO, AI FOBO
– Starbucks, What Makes a Neighborhood Coffee Shop
– Gaming the System

Mktg_Podcast-53: Myths and Myth-takes

Myths and “Myth-takes”
– Customer is always right
– All good marketing must have case studies
– You must be data driven
– Great products sell themselves
– They have a PR problem
– Good ideas are a dime a dozen
– etc.

Mktg_Podcast-52: Decisions, Intuition

– Meetings, Decisions, Intuition
– Apple, Steve Jobs, Mike Markkula
– Daniel Kahneman, Thinking Fast and Thinking Slow
– Sam’s Club Grab and Go, Costco

Mktg_Podcast-33: NPS, IKEA, Complexity

– Is anything wrong with Net Promoter Score (NPS)?
– Surprising customer reaction to IKEA’s store layout
– Complexity, and why Doug is writing a book about it

Mktg_Podcast-29: Social Media Wars, Crude Data, D2C

Cartoon of the weak is about bad marketing, alignment between CMO and CEO, social media wars, and Direct to Consumer (DTC) marketing. We end with Data-is-Oil and how crude data, like crude oil, must be refined and out to use before it has high value at smaller volume.

Mktg_Podcast-28: AI, Product (4 Ps of Marketing)

Cartoon of the week leads to the looming rise of AI and what it means for marketing and how businesses should be responding to the new technology in a way that serves them. Then it’s time to discuss Product, the first of the 4 Ps of marketing.

Mktg_Podcast-27: Data, Driverless Marketing, Inclusivity

The Cart (cartoon) of the week is about data and instigates a big discussion about complexity of marketing data leading to a future when “Driverless Marketing” might become a reality. The noble goal of moving your brand towards more inclusivity did not work out as planned for Anheuser–Busch. We end with a discussion of quotes and memes that have their heart in the right place but are too sweeping for their own good and make it sound like “you had to be there”!

Mktg_Podcast-26: In Search of Ethical Marketing

The Cart (cartoon) of the week is about mis-targeted ads despite all the data that online services have about their users. The challenges of Tupperware, the company that pioneered food storage containers, is next, and we end with a discussion of ethical marketing and a call for examples of successful and ethical marketing, as a counterbalance to too many stories where misbehavior is tolerated and even viewed as clever.

Mktg_Podcast-25: Product-Market Fit, Data, Store and Media

The inaugural installment of a new section, Cartoon of the Week, takes us to product-market fit vs just raising more funds. Another recurring subject is marketing data, this time covering “good data” and “same data”.  Then it’s time to discuss whether the store really is the media?!

Mktg_Podcast-24: Defining Success, Econometrics, Loyalty

What does marketing success mean? The difficulties in digital attribution, interpreting data, and whether econometrics can be a solution? And going deeper into how the concept of “customer satisfaction” actually correlates to product sales.

Mktg_Podcast-22: CES, Who Decides?, DiffDist Again

In the first episode of 2023, Shahin and Doug discuss their takeaways from CES, differentiation versus distinction in marketing, the importance of authenticity in advertising campaigns, and whether inside marketing staff can make good decisions on behalf of the end-user/consumer.

Mktg_Podcast-17: Case Study, What is Marketing

Acupuncture for “ED”?! Yes, it’s a thing and a case study in this episode. How do you position and message and demand-gen for it? Let’s not lose touch with why marketing is needed. And AMA’s definition marketing wants to be taken apart.

Mktg_Podcast-16: Marketing During Recession

Why some companies thrive during recession, or pandemic, or when the going gets tough. The misguided nature of worker productivity score/software. And touching on Ethics of Marketing, a topic we will come back to in future episodes.

Mktg_Podcast-15: Lead Generation

Every company spends money on Lead Generation. How do you determine your marketing mix and then match it to the sales cycle and buying behavior? Lots of moving parts, and we go over many.

Mktg_Podcast-11: Viral Marketing, The Four Ps: Product and Place

Doug and Shahin start with what it takes to go viral and whether it is worth the cost if it doesn’t happen organically. The main topic is the four Ps of marketing and a discussion of product and place in B2B and B2C. Give it a listen and let us know what you think.

Mktg_Podcast-8: Pandemic, WFH, and B2B vs. B2C Marketing

Shahin and Doug talk about the impact of pandemic on financial results, changes in customer buying behavior as a result of work-from-home (WFH) and depending on demographics, and segue into the differences between B2B and B2C marketing.

Mktg_Podcast-7: Gadgets, Advertising, Funnel, Insight

Episode 7 of the Marketing Podcast covers topics ranging from the usefulness of gadgets and “mean time to garage sale”, to advertising, marketing mix, and conversion factors in a funnel, and depth of knowledge.

Mktg_Podcast-6: April Fools Day, Signals and Psychology, JTBD

Join in another lively episode as we discuss why April Fools’ Day is more challenging nowadays, how the potato earned its own viral moment, Jobs to Be Done (JTBD) and other marketing recipes, and the importance of leaving room for happy accidents when pursuing innovation.

Mktg_Podcast-4: Digital Retail, Metaverse, Outsourcing

We start with the news of Amazon closing their physical retail (not grocery) stores and the interplay between physical and digital commerce, on to the Metaverse and today’s use cases., and ending with a discussion of outsourcing and its impact on business profits and identity.