Sales Cycle. Marketing Funnel. Customer Journey.
An in-depth discussion with a panel of experts, this time about the sales cycle, marketing funnel, and customer journey.
Meetup
Untangling Marketing Metrics
Businesses want to be data-driven because data can provide insight. But bad data does not. So how do we make sure the data is useful? Join an all-star cast for this important discussion. Topics include: Why do you need metrics if your instincts are so good? What needs untangling? What does it cost to measure marketing data? What are the pitfalls in interpretation of data? Metrics and complexity