Industry Analysis • Market Execution • Demand Generation

Employment Marketing

@HPCpodcast-29: Up Close and Personal with Frontier, and What Lies Beyond

The HPC User Forum held a special event at ORNL last week, included a viewing of the facilities and discussed the future of supercomputing hardware and software and staffing challenges of HPC sites. Doug Black was there.

Mktg_Podcast-5: Logos, Verbal Real Estate, Employment Marketing, Cost of Metrics

A lively discussion about 1) the most effective logos, branding and strategy, and the importance of verbal real estate; 2) recruitment marketing and how employee/employer dynamics are shifting; and 3) the high cost of metrics and how projects can turn into products.