Dictionary of Numbers: Nifty Tool to Make Numbers Meaningful

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Large, abstract numbers have always mystified me.  For example, $25 billion sounds like a lot, but it’s beyond my range of comprehension. Now you can use Dictionary of Numbers, a new Google Chrome extension to make sense of numbers.

This can be really helpful for marketeers! I typed in $25 billion and got these results:

  • cost of construction of Channel tunnel connecting the UK to France
  • Manhattan Project, the original US program to develop the atomic bomb
  • Gates Foundation total giving since 1994 (as of 2011)

 

However, the tool isn’t perfect (yet). I typed in 1, 2, 5 and 10 terabytes and got “no results.” Ditto for a few other numbers I tried. But the concept is great and hopefully it’ll continue to get better.

Cindee Mock
Cindee specializes in value proposition/messaging development, PR-AR-social and demand generation activities; she is a published author in several outlets, including Harvard Business Review.

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